On Screen & Behind the Scenes:
Explore my work as a Tik Tok Live Host and content creater, bringing ideas to life in front of the camera while creating authentic connections.
From Strategy to Storytelling:
Developing strategies, creating content, and fine-tuning every detail through post-production.
Dead Set: Santa Barbara
Grlswirl: Malibu
Full Send: OjaiInsights That Drive Impact:
Learn how I leverage research and analytics to craft data-driven strategies that boost engagement and deliver results.
In just two weeks, I boosted Danni Morgan's stream performance from $400 to $2,000 per hour by leveraging data-driven product strategy and community building.
At Crocs, I helped launch new styles and campaigns, focusing on audience engagement rather than hard-sell tactics. This approach kept 400-800 viewers consistently in the room, generating an average GMV of $1,500-$2,000 per hour. By aligning streams with product launches and campaigns, I maintained excitement and drove steady sales without relying on discounts.
Project Leadership:
I played a key role in the Jason Derulo X Crocs collaborative event in every stage from strategy to execution. I was deeply involved in pre-production planning, including script writing, set preparation, and costume selection. I worked closely with major talent to ensure seamless collaboration and helped bring the vision to life. As co-host of the live event, I ensured everything ran smoothly while engaging the audience and maintaining the energy throughout. This experience allowed me to leverage my skills in strategy, production, and live hosting, creating a memorable and impactful event.