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Hi, I’m Sian Renee! My journey into marketing began at 17 when I started modeling and used social media to land opportunities with top fashion brands like Louis Vuitton. This early experience sparked my passion for digital marketing. At UCLA, I discovered yoga and transitioned into the wellness space, working with small business owners and personal trainers to elevate their marketing. My entrepreneurial mindset led me to start my own business, focused on helping other businesses thrive. I later honed my skills with a marketing agency internship and then as part of a TikTok Shop partner agency, where I deepened my expertise in social media, data-driven marketing, and live-streaming. If I had to sum myself up in three words, it would be: creative, hardworking, and determined. I’m excited to continue helping brands grow and connect with their audience!
In just two weeks of taking over the Danni Morgan's stream, I transformed its performance from an average of $400 in 2 hours to $2,000 per hour—a game-changing shift for the business. The key to this success was a combination of strategic product strategy based on data analysis and community building.
At Crocs, I played a pivotal role in launching new styles and campaigns, focusing on targeted marketing to drive engagement and sales. My strategy was centered on audience engagement rather than hard-sell tactics. Even without heavily pushing for sales or live discounts, I managed to maintain 400-800 viewers consistently in the room, with an average GMV of $1,500-$2,000 per hour. By aligning each stream with new product launches and campaigns, I kept the audience excited and engaged while generating steady sales.
sianreneedigital@gmail.com
805-603-0555
Sian Renee
Digital Marketing & Market Research
Education & Certifications
Degree from UCLA with studies in Business Economics and Sociology
Certified in Digital Marketing and Market Research
Certified Yoga Instructor
Adobe Photoshop Certification
Skills & Expertise
Strong proficiency in verbal and written communication
Expertise in creator and brand strategy, content planning, and production
Skilled in data insights, market research, and merchandising
Experience in live streaming setup and execution
Strategic use of AI for marketing initiatives
Technical Skills
Proficient in TikTok Shop Analytics
Advanced skills in Microsoft Office & Google Suite
Experienced with Adobe Photoshop & Lightroom
Strong research abilities
Proficient across all major social media platforms
Knowledge & Interests
Photography, Marketing, Market Research
Wellness, Yoga, Fashion, Music, Entertainment
Pop Culture, Sports
Experience
Full-Time Live Success Manager
Crocs / Nature Spell / Dani Morgans
Manage two brands simultaneously—Crocs and Nature Spell
Lead live-stream TikTok Shop sales presentations, showcasing products and educating viewers
Build and engage community, analyze performance metrics, and manage logistics
Collaborate with the production team and advise brands on effective campaign strategies
Continuously generate ideas to enhance brand presence and engagement
Part-Time Marketing Intern
Olya Rostov, Instaglow Agency | Los Angeles, CA
Conducted comprehensive analysis of clients’ and competitors’ digital presence
Delivered strategic recommendations to optimize digital performance
Assisted in content creation, scheduling, and editing
Fashion Model
State Management | Los Angeles, CA
Worked with high-end clients like Louis Vuitton in print and mixed media marketing campaigns
Managed multiple social media accounts, marketing myself to drive visibility and engagement
Freelance Creative (Photography & Social Media Marketing)
Provided photography services and managed social media accounts for various clients
Created and executed marketing strategies to build brand presence and engagement
Delivered content creation, photography, and social media management services on a freelance basis
content creation
Deadset
Santa Barbara, CA
2022
Attributes
Market Research
Collective Behavior, Sociological Research Methods, Field Methods, Ethics, Social Change, Political Sociology, Marketing and Persuasion, Business and Accounting Courses, @UCLA, 2020-2024
Entrepreneur
Stylist, Marketing, and Content Creation for Vintage Clothing , @cyndieandsianscloset, 2020
Content Creator
Local personal trainer, 2023
Fashion Model
State Management, Louis Vuitton Campaign, 2022
Photographer
Freelance Photographer, @Moms_camera, 2021